"b:you" Redefining Beauty Products
“b:you where women come not just to look good,
But to feel good from the Inside out.”
As the founder of B: You, I’m filled with gratitude and purpose. My journey began with a desire to challenge narrow beauty standards and create a brand that celebrates diversity and authenticity. I believe beauty is more than skin deep—it’s about confidence, self-expression, and embracing individuality.
B: You was born from this vision, with products crafted to empower and nurture both skin and spirit. We focus on the optimism of using natural and organic ingredients, offering real, authentic care for your skin and hair, free from artificial additives. Our products are designed to bring joy, self-love, and a sense of empowerment, reminding everyone that they are beautiful just as they are.
Though the journey has had its challenges, the support from our community has been incredible, inspiring us every day to push boundaries and spread our message of optimism and inclusivity. Our hope is that, through our products, we can inspire everyone to embrace their unique beauty and feel confident in their own skin.
Thank you for being part of this journey. Let’s continue to uplift one another and redefine beauty in the most authentic way.
Prritii Shah
Founder & CEO
Expertise
Priti’s vision of transforming the beauty industry is a powerful mission driven by her strong background in corporate finance and business advisory. As a partner at a respected construction company, she expertly managed finance and government relations, tackling complex challenges with confidence.
Her connection to a leading figure in the industry underscores her expertise and the trust her colleagues have in her. Priti’s journey is an inspiring reminder of the transformative power of innovation and determination, urging everyone to pursue their dreams with passion.
Resilient
Prritii’s journey has not always been smooth sailing. However, she has continually pursued learning through her qualifications and corporate experiences. Her story reflects resilience and adaptability. Her personal adventure in South Africa, along with the challenges she successfully extricates herself from a toxic marriage, highlights her strength in the face of adversity. Prritii’s ability to emerge from these situations with grace and dignity speaks volumes about her emotional intelligence and her unwavering determination to overcome obstacles.
Entrepreneurship
Prritii’s journey is truly commendable. She commenced her professional path by launching and operating a salon, subsequently establishing Orga Niche, her own organic beauty brand. This progression exemplifies her entrepreneurial spirit and ability to generate innovative ideas. Despite encountering financial challenges and navigating the difficulties posed by the global pandemic, her resilience and determination remained evident. It is noteworthy how she has consistently advanced her initiatives in the face of adversity.
Visionary
Prritii founded Orga-Niche due to her profound appreciation for natural beauty, which is evident in her keen understanding of consumer preferences. The brand differentiates itself within the beauty industry by prioritizing health and wellness, thereby demonstrating her ability to identify and capitalize on emerging trends that extend beyond conventional practices.
B:you